Privacy by Design

A design framework under VSD (Values Sensitive Design).

Privacy By DESIGN
Privacy by Design (PbD) is a design framework under VSD (Values Sensitive Design). Privacy by design is an approach to systems engineering initially developed by Ann Cavoukian and formalized in a joint report on privacy-enhancing technologies by a joint team of the Information and Privacy Commissioner of Ontario (Canada), the Dutch Data Protection Authority and the Netherlands Organization for Applied Scientific Research in 1995. This is a framework largely based on proactively embedding privacy into the design and operation of products and services both non-IT and IT systems, networked infrastructure, and business practices. PbD calls for privacy to be considered throughout the whole engineering process. Privacy by design is based on seven "foundational principles".
  • Proactive not reactive; preventative not remedial
  • Privacy as the default setting
  • Privacy embedded into design
  • Full functionality – positive-sum, not zero-sum
  • End-to-end security – full lifecycle protection
  • Visibility and transparency – keep it open
  • Privacy by Design goes well beyond accepted fair information practices and privacy standards, virtually assuring regulatory compliance—no matter where you operate.
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